A casino is a public place where various games of chance can be played. Traditionally, it has offered additional luxuries to attract patrons such as restaurants, free drinks, stage shows, and dramatic scenery. However, there have been less extravagant places that house gambling activities and could still be called casinos.

For a long time, marketers have primarily focused on demographics to guide their decisions on how to promote their casino. And while the age, income, and education of your audience are helpful pieces of information to know, they are not the only factors that will influence how these people spend their time and money at your casino.

In the world of online marketing, it is often easy to get caught up in the minutiae of how your content is structured and what keywords you’re targeting. This is especially true for businesses in competitive industries like casinos.

While most movies that showcase Las Vegas only scratch the surface, Casino is an epic history lesson about how Vegas reinvented itself and threw the mafia into turmoil. The film is a taut thriller that never lags or runs out of steam, thanks to Martin Scorsese’s masterful editing and narration. Despite being over three hours long, Casino never feels like a drag or a bore. In fact, you might just find yourself watching it again and again.